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Kappa Riding and Matt DiBenedetto to release digital campaign

by Go FAS PR     on     Wednesday, 01-Feb-2017

Mooresville, NC – NASCAR driver Matt DiBenedetto is taking his acting skills from the high banks of Bristol Motor Speedway to social media for his sponsor Kappa.


Kappa has created a new digital campaign entitled “#WinYourKombat” that will run on the Kappa Riding Facebook, Instagram, YouTube and Twitter pages making its debut February 1st. The campaign is inspired by its’ first year relationship with NASCAR team Go Fas Racing.


Taking the sponsorship a step forward this year, Matt DiBenedetto took part in the Kappa Family filming during his off-season. “I had the chance to meet and film with nine amazing racers from all kinds of racing,” said the new Monster Energy NASCAR Cup driver for Go Fas Racing. “It’s a great way for my fans to meet the real me. Racing has been a passion for me my whole life and with Kappa’s campaign, it's giving me the opportunity to tell my story.”


The California native will be the first athlete to tell his story through three videos to be posted throughout February on the Kappa social media pages. The following months will have videos highlighting other athletes such as Alex Labbé, Cynthia Gauthier, Dustin Scott and many more.


“ We believe that showing our athlete’s lifestyle and true personalities can create some of our best-performing content,” says Alex Faucher, Kappa’s manager of strategic sponsorships. “Matt is a true fighter and we believe that as you start to get to know him better through our campaign, you will find yourself getting attached to him.. It is athletes like Matt that inspired Kappa to build a clothing line exclusive to Can-Am BRP’s consumers.”